Should Real Estate Photographers Supply Materials for Listing Presentations?

Darren in California says:

I've had a handful of agents lately ask if I have some sort of materials or presentation they could utilize during their listing presentations with potential clients of theirs. Essentially, they want to showcase to their potential client that they partner with my services to help promote their listings.

I have a price sheet, a demo reel of my drone work, and a small brochure; but I believe they are looking for something more specific to leverage in a listing presentation.

I'm wondering if other real estate photographers have a strategy or piece of media they provide to agents specifically for their listing presentations? Or should I just be content with referring them to my website(s), price sheet, and demo reel?

In my experience, doing hundreds of listing presentations over the years with my wife, the primary thing a listing agent is presenting to a potential listing client is their history of success. That is, showing how they have marketed listings they have sold in the past and how they are going to market the potential client's property if they get the listing. In fact, 90% of the listing presentations we did were to home sellers that had seen the way we've marketed a listing and wanted theirs marketed the same way too.

So the answer to your question is yes; provide your clients with examples they can show their clients (photos, tours, brochures, videos). Here are a couple of related points:

Most competent listing agents these days will be doing listing presentations on tablets. Provide them with materials they can use in a tablet presentation. Help them set it up if they need.

Forget about price lists. Home sellers typically aren't paying you.

The material on the condensed Realtors Photo Guide can be used in a home seller brochure that explains why professional photography is important. Although these days, home sellers understand this stuff better than most listing agents.

Does anyone else have suggestions?

Source: Should Real Estate Photographers Supply Materials for Listing Presentations?