What Apple is Doing For Photographers and Videographers

Apple started the WWDC17 event yesterday which is used to introduce the new features to the developer community, for them to use and create new apps with. So here we take a look at what Apple has introduced and what we can expect from our devices in the following months once they launch it. 

iOS 11

It's the camera you always have with you. Apple has updated the camera features for the iPhone. Portrait mode has some new capabilities, and there is some great Live Photos features that it adds to the pleasure of taking and reviewing your shots. In the past there were the live photos feature where you had a video play through of the shot you took. Now, you can scrub through and choose the frame you think works best and use it as the photo. They've also taken a liking to the Boomerang effect found on Instagram, which you can now do with your photos and videos, directly within the Photos app. They call it Bounce. 

You can also create long exposures of your Live Photos, which it seems to do a good job at and you can create loops, which is the Live Photos selection looping. 

Similar to the Fujifilm's mirrorless cameras, the have what they call Professional-Quality filters, which you can use during capture, not only after you've taken the shot.

On the Mac

They have a new compression technology which reduces the size of the image and video on the phone or on your mac up to 50%. This is huge for the guys with massive Photos libraries that hogs up space. It looks like that space it uses can be cut in half when using the new Apple File System. Duplicating, copying, or moving files also look like it'll be done a lot faster with Mac OS High Sierra. 

With video, they are using a new industry standard they call HEVC (High Efficiency Video Coding, also known as H.265). They claim "it can compress video up to 40 percent more than H.264, the current standard for video compression. Using HEVC, videos stream better and take up less space on your Mac, while preserving the same visual quality." 

The Photos app also looks a lot more focused on professional workflows, similar to what once was found in Aperture. We'll only know what it's capabilities are, but I doubt it  can replace any of the software we currently use. 

Conclusion 

There are many refinements on the apps and operating systems we work on on a daily basis. New file structures that allow better compression which uses less space and time to work with. The Photo apps on iOS 11 and OS High Sierra have some new, fun capabilities which will most likely cause me to use the camera more than I currently do. I think this is a big update for them. They seem more focused on appealing to the professional, which is what I think they should be doing.  

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